- Storage & Preparation
Alexandre Bornibus was born in 1821 in Verpillières-sur-Ource without the Aube. He was first a teacher and then a dairy manager. In 1860, at the approach of its forty years, it takes again a factory of mustard located in the quarter of the Halles in Paris. Originally named Touaillon et fils, he quickly renamed it under the eponymous name we know: BORNIBUS.
In a few years, Alexandre Bornibus became one of the kings of mustard in France thanks to his efforts in innovation. In 1864 he filed a patent for a " means of sifting mustard and various other substances ".
Thanks to this industrial evolution, it will become a great name in the field of mustard and many newspapers will publish articles about it.
In 1869, " Le Petit Journal " writes " This manufacturer, by his own methods, has succeeded in popularizing mustard, and has made this aperitif penetrate into all households " In his dictionary, Pierre Larousse quotes one of the inventions of Bornibus: " For long-distance voyages and excursions in distant climates, this industrialist has invented the mustard in dry shelves. To make use of it, one scratches with a knife the quantity that one desires on his plate, it is moistened with a few drops of water, and one gets immediately the desired condiment . " A few years later, the " Encyclopedic and Biographical Dictionary of Industry and Industrial Arts " wrote that Alexander Bornibus " became the first and most important of mustard makers, and the name Bornibus was famous in Europe, and it soon became universal . "
Beyond his industrial progress, Alexandre Bornibus is also recognized for his innovative management of the company on the social level. Indeed, it gives a day a year to its employees who all go together in company cars for a meal in the countryside. An employee had confided " We go to the fields to fight in honor of medals that it obtained in the year for its products and its apparatuses of manufacture ".
In order to increase his reputation, Alexandre Bornibus uses different people to carry out advertisements on the brand. In 1870, Alexandre Dumas inserts a text dedicated to Bornibus in his Grand Dictionnaire de Cuisine: " On my return to Paris, I went to see Monsieur Bornibus's workshops, boulevard de la Villette, 60. He made me visit his establishment with and explained to me that the superiority of his products stems from the perfection of his instruments of manipulation invented by himself and above all from the combination and choice of his raw materials . "
In 1878, Etienne Ducret wrote a small book of 32 pages entitled "La Bornibusiade" to the glory of Alexander Bornibus. It is a " gastronomic, piquant, apéritif, hygienic, biographical, historical and lyrical poem, in free verse " In 1900, the famous film-maker Georges Méliès realized a short advertising film in which the customers of a restaurant competed for the Bornibus mustard pots.
Unfortunately, several dramas will come to slow the growth of the company. In 1866, a fire broke out in the factory which was destroyed. In 1870, the Bornibus family bought the building at 58 Boulevard de la Villette, destroyed it and rebuilt the new plant until 1881.
Even today it is impossible to miss this beautiful façade decorated with a pediment "Alexander Bornibus" and several plaques to the glory of the Bornibus mustard and the founder of the company. Large letter signs in tarnished plastic also show that the activity continued until the 1980s.
In 1882, Alexandre Bornibus died and the company passes into the hands of his three sons who continue to develop it. Two of the three brothers, Georges then Lucien, also died shortly after what leaves Paul at the head of the house.
He will be the last Bornibus to run the company since it was Charles Boubli, a former Felix Potin who took over the reins in 1931. In the early 1970s, the company still had 70 employees.
In 1992, the two daughters of Charles Boubli give up control to new shareholders who leave Boulevard de la Villette.
In 2012, the Agrodor company that operated the brand has filed for bankruptcy leave Bornibus after more than a century and a half history.
That same year, Casimex Fine Foods bought the brand with the will to restore its image of yesteryear. Thanks to its vintage dressing and the refined recipes, Bornibus comes back stronger than before.