In February 2009, Valerio, Carlo and Kostas created Mr. Organic with a vision of a positive approach to every stage of food production and beyond.
This was almost 5 years ago. In tomato years, that makes Mr Organic an energetic and optimistic young man.
Since then, Mr Organic has been working hard to make good, honest food possible.
And although Mr Organic is a young brand, their story goes back three generations, when Valerio's grandfather started a successful tomato processing business 70 km south of Rome. Valerio later on, saw the pitfalls in using pesticides, and through his passionate belief in organic practice, he has converted the entire business to organic, sustainable, traceable production – and he has been producing top quality organic products ever since.
To Valerio, working in this way seemed the only way forward for the environment and the world's wellbeing.
However, he felt that his positive influence on the healthy food chain was limited by concentrating solely on the production side. He became determined to create a brand, represented by a cheeky, smiley mascot, that would capture the imaginations of people across the globe.
And so, Mr Organic was born out of three generations of tomato expertise, combined with Valerio, Kostas and Carlo’s passion for providing great value organic food for people to enjoy every day.
At Mr Organics aim is to encourage the consumption of honest and sustainable food across the globe one tomato at a time. And they do this by creating an honest, positive and sustainable food ethic, ultimately leading to a healthier, happier world!